The decision to begin having a social presence was a slow one. There were several concerns that needed to be addressed. For example, our target audience is airline employees in a position to either make or influence the IFE purchase decision. That’s a pretty narrow group. How do you find those people online?
Using analytics and on-site surveys (thank you if you answered one of them), we found that our old site wasn’t setup to allow you to quickly and easily find the right information. Part of the problem was that in our effort to provide lots of information, we created too many pages that were difficult to navigate. So we rethought the design, structure and information from the ground-up.
Who doesn’t love a little prognosticating? As we’ve been putting our plans in place for the coming year(s), we’ve been reviewing key trends in the in-flight entertainment industry. We decided to pass along a few of those that we consider the most important to keep an eye on.
Twenty years ago, I flew my first international flight from New York to Oslo. While I don’t remember what movies I watched on that flight, I remember craning my neck to see the screen in the middle of the aisle, incredibly grateful there was something to do.
As the holiday season gets fully into gear and 2012 draws to a close, what can we say about 2012 in in-flight entertainment, and what does the future hold for it? It’s certainly been an active year, both for in-flight entertainment and connectivity, with an estimated 1,200 new aircraft being outfitted with either cellular or Wi-Fi connectivity – or, in some cases, both.
I think a lot about branding. Probably too much. Often, I find myself considering what a brand means and is a product so commoditized that your brand doesn’t matter. Obviously as an In-flight Services Manager at an airline, you care a lot about the brand of a manufacturing company. Tried and true companies are more [...]
A common belief that we run into from time to time is that early window titles are always more preferred over classic titles. But when was the last time that you willingly choose to watch an unpopular new movie over a popular classic? I would guess that 9 times out of 10, you’d pick the good movie over the bad movie despite the age of the film.
Free Updates & Research
Join 1,400+ people and receive our free monthly newsletter.
When you sign up, you'll get a free copy of our 2012 Passenger Research Report packed with 30+ pages of data and information.