Hawaiian Airlines delights passengers with variety of choice

From IFE to the in-flight catering, Hawaiian Airlines strongly emphasizes passenger choice. Providing a customized content set with many options, Hawaiian's IFE program engages users and increases passenger satisfaction.

Approach

1. Feedback from passengers was used to increase the variety of titles.
2. Pulling from Buena Vista, Warner Brothers, Fox, Sony and Universal, digEcor’s Content Management team selects a fitting mix of titles to suit Hawaiian’s passenger demographic.
3. Further reinforcing Hawaiian’s strong brand, the graphical user interface is uniquely designed with images and coloring that reflect Hawaiian’s hallmark personality.

Results

• "The wide range of content choices that we are able to provide our customers through our digEplayer program is one of the great reasons our customers love our IFE program."
-Louis Saint-Cyr, Vice President, Hawaiian Airlines
• Custom movie and TV show titles increase passenger satisfaction and reduce inflight complaints.
• Hawaiian continues to offer digEplayers to satisfied passengers on domestic and international flights through a new four year contract with digEcor.