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New passenger survey looks at in-flight entertainment and content trends

SPRINGVILLE, Utah Dec 29, 2011 – Inflight entertainment provider digEcor, Inc. has released its 2011 Passenger Survey Results based on surveying conducted in the Fall. The report covers areas such as in-flight entertainment hardware trends, in-flight Internet trends, content preferences and ancillary revenue opportunities.

Marketing Director Adam Williams explained, “We surveyed 542 passengers from the United States, Canada, England, France and Australia. All the respondents were required to have flown at least once in the last year. More than half fly every six months or more often. And 68% of the respondents are between the ages of 26 and 60.”

digEcor pioneered the handheld in-flight entertainment market in 2003 with the release of the digEplayer 5500. Since then, handheld entertainment systems have grown in popularity with many airlines across the globe. In addition to providing in-flight entertainment systems and in-flight content services, digEcor provides free thought-leading research such as this report.

Speaking more about the 2011 Passenger report, Williams added, “The questions were created based on 2010?s survey and findings and new trends. We expanded the number of topics covered and added more demographic information so I can better slice and dice the data and find interesting results.”

Offering a sneak peak at the report, Airline Solutions Insider, digEcor’s corporate blog, states, “One of the biggest debates of late is what is going to happen to embedded systems as connectivity and the use of personal devices expand. LinkedIn, in particular, has been alight with commentary from all sides of the industry. One of the questions we asked was about the type of in-flight entertainment system passengers prefer. Forty-five percent responded in favor of a seat back system. The number jumps to above 60% for individuals older than 60.”

To download the free report, visit the 2011 Passenger Survey Report download page.

About digEcor

digEcor provides the aerospace industry a low cost, turnkey in-flight entertainment solution by specializing in content sourcing and management, personal media platforms (PMPs), and end-to-end programs. With years of experience, digEcor focuses on increasing traveler satisfaction, creating easily executed solutions, and generating revenue opportunities for clients. Founded in 2000, digEcor is based in Springville, Utah, with additional offices in Seattle, Amsterdam, and Toulouse, France. For more information, visit or call 1-801-489-2022.

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