2011 Passenger Survey, analyzing IFE, WiFi, content and ancillary revenue trends

Last year, we released a passenger study addressing hot trends at the time. However, so much has changed since then. So today, we are happy to announce an updated 2011 Passenger Survey based on all new research. The video below explains a bit more.

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We surveyed 542 passengers from the United States, Canada, England, France and Australia. All the respondents were required to have flown at least once in the last year. More than half fly every six months or more often. And 68% of the respondents are between the ages of 26 and 60. The report gives more specificity about the demographic breakdown.

The questions were created based on 2010′s survey and findings and new trends. We expanded the number of topics covered and added more demographic information so I can better slice and dice the data and find interesting results.

A sneak peek at the report

One of the biggest debates of late is what is going to happen to embedded systems as connectivity and the use of personal devices expand. LinkedIn, in particular, has been alight with commentary from all sides of the industry. One of the questions we asked was about the type of in-flight entertainment system passengers prefer. Forty-five percent responded in favor of a seat back system. The number jumps to above 60% for individuals older than 60.

We also evaluated what influences passengers when buying an airline ticket. Since we asked this same question last time, I am able to show trending over time. The biggest change was a drop in the influence of the number of stops. Reading a bit between the lines, I believe that we can infer, especially considering the global economic state of affairs, passengers are willing to make more stops in order to save money. Wait until you see how WiFi affects the ticket buying decision (I even have it broken down by age).

Evaluating content preferences, passengers again showed that popular early window titles are the most desirable movie type. However, passengers prefer popular DVD release movies over less popular early window titles. In other words, the popularity of early window titles absolutely matters. Popular, classic titles are preferred over early window titles that aren’t any good. Why is this important? Because I know a number of airlines that believe that you must always offer early window titles.

More analysis to come

In the coming weeks, I will be posting videos and analysis diving into some of the research a bit deeper. So come back often to check for new information or follow us on Twitter or YouTube.

About Adam Williams

With six years of IFE experience, Adam is currently a freelance writer for several industry publications and marketing consultant for vendors. He can be found online at BrandFailure.com and @SpeakWithAdam.

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