We recently released our 2011 Passenger Survey Results and I want to spend a little time giving a deeper explanation of some of the findings. In this video, I look at one of the more challenging slides that shows how willing passengers are to use a credit card broken down by country.
VIDEO: Explanation of passenger credit card usage by country
2011 Passenger Survey, analyzing IFE, WiFi, content and ancillary revenue trends
Last year, we released a passenger study addressing hot trends at the time. However, so much has changed since then. So today, we are happy to announce an updated 2011 Passenger Survey based on all new research.
Key Findings from the 2010 Passenger Survey
We surveyed a random group of 364 passengers and compiled the data into the 2010 Airline Passenger Survey. The full results are available for free download.
Generating ancillary income through Revenue Sponsored Entertainment
Over the last year, we’ve seen a lot of change in the airline industry - everything from emerging inflight Internet to paying for luggage. Most exciting though, is the increased interest in using the inflight entertainment platform as a vehicle for revenue generation. With ever-advancing changes in digital entertainment on the ground, airlines are poised to implement new content and applications that create strong revenue streams and provide value to passengers.
Free Updates & Research
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