Key Findings from the 2010 Passenger Survey

So I’m a week late. Though I figured with the Aircraft Interiors Expo last week, you would probably already be bombarded with information from the show and I didn’t want to add to the fray. With the show over and everyone settled back into work as usual, I am taking the opportunity to present some of the key findings from our 2010 Airline Passenger Survey.

Who did we survey?

We surveyed a random group of 364 passengers who have some experience flying. We had a near even split of females and males with the majority of respondents being between the ages of 26 and 65.

Some highlights from the findings

We covered three areas related to in-flight entertainment: system use and preferences, content use and preferences, and willingness to spend money through ancillary revenue programs.

For system use and preferences, we found that passengers are equally interested in portable IFE and seatback IFE solutions. We also found data that showed that passengers are willing to select one airline instead of another due to the type of in-flight entertainment system provided. More information showing the size of impact can be found in the full report (available below).

We asked a number of questions regarding the type of preferred content, mix of television programming and movie type. Some in the industry believe that passengers only want to watch early window content regardless of popularity. Challenging that belief, the results showed that passengers are just as happy, if not more so, watching popular classic titles as less popular early window titles.

At digEcor, we have longed believed in the value of ancillary revenue for airlines. So we asked several questions about in-flight shopping and advertising programs. Concerning in-flight advertising, an astounding 77% said that they “probably or definitely will” still pay for IFE knowing that they will be exposed to limited advertisements.

Passenger Survey ResultsThe full report contains 29 pages of information about IFE trends.

Download your own copy of the report completely for FREE.

About Adam Williams

With six years of IFE experience, Adam is currently a freelance writer for several industry publications and marketing consultant for vendors. He can be found online at and @SpeakWithAdam.

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