Mary Kirby, of Runway Girl fame, was kind enough to interview digEcor Marketing Director Adam Williams at the annual APEX event in Seattle. We cover topics such as portable IFE, connectivity and our in-flight content services.
I was curious to see just how the industry (at least those using Twitter) responded to the 2011 Airline Passenger Experience Annual Conference and Exhibition last week. So I spent a little time analyzing the sentiment of tweets that used key phrases and hashtags.
Among the myriad of things that I learned at the recent WAEA/APEX conference in Long Beach, I learned a new phrase for what we as digEcor do. We are a provider of purpose built portable in-flight entertainment. I’ve used different phrases over the past few years to explain why we are different from many of our competitors. Now, the industry is apparently adopting the phrase “purpose built” to differentiate proprietary devices from consumer off-the-shelf (COTS) units.
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