As a company, we had the opportunity to participate in the Airline Passenger Experience Expo (APEX) in Anaheim, California, and we’re happy to announce that it was a great success. Thousands of aviation professionals from around the globe representing more than 120 airlines attended the expo. It’s no simple task to generate buzz and drive […]
About Ben FullerBen, originally from the Seattle area, has traveled the globe over the last 15 years working in sales and marketing for several technology companies. He is now the Director of Sales for Central and South America at digEcor.
As you may or may not know by now, digEcor was recently acquired by Total Aviation Solutions (TAS) out of Australia. We are very excited about what this acquisition means; though, I’m sure that there are some questions. My objective with this post is to answer a few of those questions.
The decision to begin having a social presence was a slow one. There were several concerns that needed to be addressed. For example, our target audience is airline employees in a position to either make or influence the IFE purchase decision. That’s a pretty narrow group. How do you find those people online?
Using analytics and on-site surveys (thank you if you answered one of them), we found that our old site wasn’t setup to allow you to quickly and easily find the right information. Part of the problem was that in our effort to provide lots of information, we created too many pages that were difficult to navigate. So we rethought the design, structure and information from the ground-up.
Who doesn’t love a little prognosticating? As we’ve been putting our plans in place for the coming year(s), we’ve been reviewing key trends in the in-flight entertainment industry. We decided to pass along a few of those that we consider the most important to keep an eye on.
With the APEX event just around the corner, we are happy to announce that we have for the third year conducted a survey of passengers from around the world. We will be releasing the full report, for free as always, in the coming weeks. But until then, we thought that we would offer a few insights to wet your palette.
Summer is now in full swing and if you are like me, you’re probably headed to the movie theater to get out of the heat. While brainstorming some ideas for this post, we started talking about summer movie trends and what that might mean for airlines.