“Where am I? What is that? What’s the story?” These are basic questions asked by all travelers. It’s not easy, however, to get satisfying answers at 35,000 feet while actually engaged in the act of flying from place to place. Our answer is geotainment: entertaining and informative content about the real world, customized for the airborne armchair explorer.
Summer is now in full swing and if you are like me, you’re probably headed to the movie theater to get out of the heat. While brainstorming some ideas for this post, we started talking about summer movie trends and what that might mean for airlines.
During a chat with our sales rep that fields most of the inbound calls for more information about our products, he mentioned that there are several questions that he answers on almost every call.
Recently, I had the great pleasure of destroying several digEplayer L7s, Apple iPads and Samsung Tabs. The objective was to determine just how well these devices can take wear and tear. Admittedly, some of my tests are rather brutal and maybe not completely realistic. However, we learned several interesting things through the tests.
I recently began a series of print ads highlighting different features and history of the digEplayer. I think the behind the scenes is just as much if not more fun than the end result. So I’m opening the curtains to allow you to peer into the creative process.
As I listen to all the capabilities of the newest IFE systems and advantages of connectivity, I keep coming back to the same question - are airlines operationally prepared to handle real time customer service in an online environment?
For example, if I’m a passenger on a plane and have an issue in-flight and I reach out via Twitter, other online platform or integrated tool, is the customer service team at the airline equipped, trained and ready to solve my problem before I land?
The in-flight entertainment and connectivity market was boiling and looking for change throughout 2010 and then erupted during 2011. Several evolutions in technology finally emerged after years of discussion and development. To be honest, I think we are still on the cusp of those evolutions
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