As I listen to all the capabilities of the newest IFE systems and advantages of connectivity, I keep coming back to the same question - are airlines operationally prepared to handle real time customer service in an online environment?
For example, if I’m a passenger on a plane and have an issue in-flight and I reach out via Twitter, other online platform or integrated tool, is the customer service team at the airline equipped, trained and ready to solve my problem before I land?
The in-flight entertainment and connectivity market was boiling and looking for change throughout 2010 and then erupted during 2011. Several evolutions in technology finally emerged after years of discussion and development. To be honest, I think we are still on the cusp of those evolutions
I was curious to see just how the industry (at least those using Twitter) responded to the 2011 Airline Passenger Experience Annual Conference and Exhibition last week. So I spent a little time analyzing the sentiment of tweets that used key phrases and hashtags.
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