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digEcor launches in-flight shopping solution - Mill Creek Shoppe

SPRINGVILLE, Utah September 10, 2010 – digEcor, the leader in handheld in-flight entertainment, has launched a new shopping application to help airline customers drive ancillary revenue both in-flight and post-flight.

Selection of Available Goods

Branded Mill Creek Shoppe, the digEplayer XT and digEplayer L Series will begin offering a digital shopping experience in the coming months. Passengers will be able to browse through categories such as Gifts, Home Décor, Apparel & Accessories, and Destination specific goods.

“In order to differentiate our offerings, we feature many items that are unique and hard to find. As we partner with airlines, we can also create a custom selection of goods that fits unique passenger preferences based on destination or culture,” explained President Brad Heckel. While will house all of the available products, a tailored subset can be loaded on the digEplayers for purchase.

The built-in credit card swipe makes it possible for passengers to make impulse purchases in-flight. The revenue is then split between digEcor and the airline. Daily offloads of transactions allow for quick processing and capture of funds.

In order to continue the experience on the ground, recently launched with hundreds of goods already available for purchase from 15 different vendors. Marketing Director Adam Williams elaborated, “Mill Creek Shoppe is branded as an upscale shopping site for travelers interested in leisure, entertainment, and comfort. As we created the site, we imagined a cozy couple sitting by a fireplace, dog on the area rug, and cup of hot cocoa in hand.”

Williams continued, “We expect the site to take advantage of the many social networking opportunities available to retailers today. The initial launch has several social aspects already incorporated, but more will come as the user base grows. Essentially, we want to create a connection with users and make the site an enjoyable extension of the superior entertainment that users have come to expect from our digEplayer programs.” Customer Service, including returns and support calls, will be handled by the digEcor team.

Special Offer for WAEA/APEX Attendees

Airlines visiting digEcor’s booth at the annual WAEA/APEX show in Long Beach, California, will receive a promotional coupon for 20% off their entire purchase at The coupon is valid for the 30 days following the expo.

About digEcor, Inc.

digEcor provides the aerospace industry a low cost, turn-key inflight entertainment solution by specializing in content sourcing and management, purpose built multimedia devices, and end-to-end programs. With years of experience, digEcor focuses on increasing traveler satisfaction, creating easily executed solutions, and generating revenue opportunities for clients. Further helping airlines to reduce costs, digEcor offers FAA approved replacement parts for cabin interiors. Founded in 2000, digEcor is based in Springville, Utah, with additional offices in Seattle, Miami, Amsterdam, Shanghai, Australia, and Toulouse, France. For more information, visit or call +1 801 489 2022.


For more information or an interview, please contact Adam Williams at 1.801.489.2031, or email Adam at [email protected].

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