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In-flight Service Trends to Watch for in 2011

As 2010 draws to a close, I find myself pondering on the changes in the industry and what is coming in the next 12 months. I’m sure that many of you are going through the same mental exercise. As a vendor to the airline industry, our success depends on being able to navigate trends and identify long-term solutions.

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How Consumers are Searching Online for Airlines

Since my job is to focus on all things marketing, I follow several online publications. One of my favorite’s, Hubspot, recently produced an Online Marketing Opportunity Report. At first, I was greedy and kept the information to myself. I’ve repented though and decided to share the valuable information with the industry.

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ARAC 2010: Video Q&As with Shashank Nigam, Patrick Sojka, Ivor Smith and Chris Gardner

Last week, I had the opportunity to attend the annual Ancillary Revenue Airline Conference, which was hosted in conjunction with the FFP Loyalty Conference and Co-Brand Partnerships Conference. Altogether, the conference was called the Mega Event and held in chilly Montreal, Canada. While at the conference, I spoke with a few leaders in the industry about trends and what airlines can do to enhance their offerings

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Apparently, digEcor is a Purpose Built IFE Provider

Among the myriad of things that I learned at the recent WAEA/APEX conference in Long Beach, I learned a new phrase for what we as digEcor do. We are a provider of purpose built portable in-flight entertainment. I’ve used different phrases over the past few years to explain why we are different from many of our competitors. Now, the industry is apparently adopting the phrase “purpose built” to differentiate proprietary devices from consumer off-the-shelf (COTS) units.

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Why Etihad Airways Won the Best Single Achievement in IFE AVION Award

I was fortunate enough to be one of the judges for the Best Single Achievement in IFE AVION Award which was awarded at last week’s WAEA/APEX event. We had to evaluate five strong candidates who each deserve praise. However, Etihad Airways emerged as the victor by near unanimous vote. I was disappointed, though, that no explanation was given at the awards ceremony as to why they won.

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Airline Solutions Insider Blog Launch

Airline Solutions Insider has one simple objective: find and share the most thought-provoking and salient IFE&C news on the Internet. Our goal is not to promote digEcor and its products. But rather, participate responsibly in the IFE industry by starting discussions and joining conversations that are already happening online.

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Will in-flight connectivity be profitable?

Each month, I have the pleasure of finding several valuable and interesting articles for our newsletter Airline Solutions Insider. In my search, I had found several articles suggesting that in-flight Wi-Fi would be free by next summer when another article outlining how much revenue the connectivity industry was set to generate this year caught my attention. Not surprising, there are some opposing views of how financially viable in-flight connectivity is or will be.

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